FAQ

Fair questions,
straight answers.

What exactly does Brand Scans measure?

Whether AI platforms mention your business by name, cite your website as a source, present you as a recommendation, and describe you accurately — across the questions your customers actually ask. Plus the technical and content foundations that drive those outcomes.

Can you guarantee AI platforms will recommend us?

No — and be wary of anyone who says otherwise. AI responses vary by time, model, geography and phrasing. We measure honestly, show evidence, and prioritize the actions most likely to improve your visibility.

Are your scores official rankings from OpenAI, Anthropic or Google?

No. Scores are proprietary measurements produced by our platform, with the methodology published in every report. No third-party AI or search provider issues or endorses them.

Which AI platforms do you test, and how?

ChatGPT, Claude, Perplexity and Google AI Overviews. Each one answers with a live web search — the same way the consumer products work — so our results match what your customers actually see, not an out-of-date model memory.

Why do results differ between test runs?

AI models are probabilistic — the same question can produce different answers. We ask each question several times per platform and report it honestly: "mentioned in 3 of 5 answers", with a likely range for every rate.

What's the free scan, and what's the $99 scan?

The free scan takes about a minute: it checks your home page and a few others, asks one AI platform about you, and gives you a teaser score and your top problems. The $99 One-Time Scan crawls your whole site, tests your customers' real questions on every platform, compares you with competitors, and gives you a full fix plan and report — no subscription.

I can't edit code. Can you actually fix things?

Yes. On WordPress, our plugin installs your structured data, AI-crawler rules and llms.txt in one upload. Everything else comes as plain-English steps, copy-paste snippets, drafted pages and ready-made outreach messages.

What is llms.txt?

A short plain-text file at yourdomain.com/llms.txt that summarises your business and key pages for AI systems. It's an emerging convention — some AI tools read it, and it's harmless for everything else. We write yours from your business details.

Do you change our website?

No. We assess and recommend; your team (or agency) implements. Nothing is published or modified without your explicit action.

Is our data isolated from other customers?

Yes. Every workspace is a separate tenant. Data access is role-based, material changes are audit-logged, and you can request export or deletion of your workspace data.

Do you crawl responsibly?

Yes. The crawler respects robots.txt by default, rate-limits itself, and only assesses websites you confirm you're authorized to assess.

Can agencies use this for clients?

Yes — create a workspace per client, invite client viewers, and (on Enterprise) deliver white-label reports under your own brand.